The field of digital marketing has emerged and exploded as everyone and everything goes online. A new generation of digital-savvy marketers is needed to create and manage ways to engage audiences, sell products and grow companies. Any size business starting from family-owned and ending with multi-national corporations will not be able to survive without proper internet marketing in future.
On course completion, you will be able to:
- Understand marketing principles of digital era and learn history of pre-digital era
- Learn how websites operates
- Perform internal and external SEO optimization
- Use SMM to boost sales
- Get familiar with analytics tools to control performance of your SEO and SMM
- Build your portfolio to apply for a job in the field